Donald Trump’s Truth Social media site has just 113,000 users and has seen a 4% drop in users last month and a 19% drop this year.
Don’t miss Sarah Jones’ essay on Kristi Noem, entitled Predatory Is the Point of the Day.
CNN reported:
It really defies logic. Wall Street values this company at about $9 billion, even though it is losing money, generating almost no revenue, and its user base is very small. Now let’s look at these new numbers: 113,000. This is the average number of users on the iOS and Android platforms through the 1st 29 days of April. Similar Web reports this. In some context, this is down 19% year over year, 4% month over month. So now we’re going in the wrong direction.
It’s true. Some other social media companies are also struggling to gain traction, but we’ve seen even sharper declines for Truth Social, and it remains really small. Look at this, we have 34 million users on X, the platform formerly known as Twitter. Over 30 million for Reddit, even Threads remains 30 times bigger than Truth Social.
Video:
No one is on Truth Social, “113,000. This is the average number of users on this platform on iOS and Android during the first 29 days of April, according to Zelfstandeweb. This is a decrease of 19% year-on-year. It is down 4% month over month.” pic.twitter.com/J3hPq5TJjh
— Sarah Reese Jones (@PoliticusSarah) May 3, 2024
The premise behind Truth Social was that all Republicans who voted for and supported Trump would follow him on Truth Social. The idea was that Trump could transfer his Twitter following to Truth Social. One study found that 30% of Trump’s Twitter followers weren’t real people, and many of them weren’t active social media users, so structurally the idea always had some problems.
Truth Social has also had the appearance that it existed for no other reason than to get a stock on the stock market that Trump could make money from.
The problem for Trump is that Truth Social is also where he posts and thinks he’s getting his message across.
The lack of commitment to Truth Social is evident when Trump calls on his fans to take action, such as when he urges them to come to the courthouse and protest during his criminal trial. No one shows up because, relatively speaking, no one is on Truth Social.
Suppose that involvement decreases during his criminal trial. In that case, it suggests that Trump’s biggest fans aren’t interested in the main reason he’s running for president, and that Trump is wasting his time posting on a platform no one is using. If Truth Social is a big part of his presidential campaign, Trump has a huge problem.
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Jason is the editor-in-chief. He is also a White House press pool and congressional correspondent for PoliticusUSA. Jason has a bachelor’s degree in political science. His graduate work focused on public policy, with a specialization in social reform movements.
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